SEO & AEO Benchmark Scorecard: Know Where You Stand

Grade your visibility on Google and in AI answers in minutes.

Your buyers still search Google, but more and more of them ask ChatGPT, Gemini, and Perplexity first. Ranking well in one doesn’t mean you show up in the other, and most content audits only check the first.

This scorecard covers both. It has nine benchmarks across SEO and AEO, and each one has a clear green flag (you’re in good shape) and red flag (time to act). You can see where your site stands without digging through multiple reports or tools.

Download the scorecard to see where you must make improvements in each discipline.

Our checklist asks targeted questions about foundational elements you need for answer engine optimization, including:

How you structure content to be read by large language models (LLMs)
Whether you’re producing content types that boost authority and trust
If you understand how your buyers are using AI
To what extent you’re auditing your brand messaging across AI engines
Whether your website can be read by AI and if you can track AI metrics

Download the checklist to identify the gaps standing between your brand and an AI recommendation.

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What’s Inside

Nine benchmarks, plus guidance on which red flags to fix first. You’ll find out:

Whether a traffic dip is noise or a real problem
If technical issues are quietly holding back your rankings
How often AI answers link to your site, compared with competitors
Whether AI tools are describing your brand accurately

Want the complete picture? The scorecard pairs with SpotOn’s complete guide to auditing your website for SEO and AEO.